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Digital Marketing Specialist

Full-time Position

Digital Marketing Specialist

Introduction

Introduction

In this role you will add digital marketing expertise to an established marketing team. You will be responsible for supporting the development of and execution of integrated digital marketing campaigns, with a strong focus on awareness and lead nurturing using marketing automations tools.

You will be a strong marketer and will contribute strongly to the marketing planning cycle and add marketing experience to the team.

You will collaborate closely with the rest of the marketing team, sales, product management and the wider commercial team to create an engaging digital customer journey across a variety of platforms.

Location: Amsterdam, The Netherlands

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What are my tasks and responsibilities?

  • Contribute to the development of global and regional marketing campaigns acting as a consultant to other member of the team.
  • Take ownership of the technical execution of the digital elements of campaigns including building automation flows in Pardot and across the website.
  • Contribute for planning, developing, and implementing the global marketing strategy with focus on digital channels including the website, social media, paid advertising and email campaign programs.
  • Drive strategy and execution across commercial divisions and enabling functions by understanding and aligning commercial priorities, balancing multiple teams and priorities.
  • Define digital marketing best practices, including optimal format and content deployment across all of the LUMICKS digital channels, including social media.
  • Work in a multidisciplinary team with CMMs, designers, product marketers, and, inside sales specialists and sales leaders.
  • Take ownership of reporting and metrics associated with the digital elements of the marketing output (Website, Social media, SEO, SEA, Campaign metrics in Salesforce, etc.), drive continuous improvement making sure LUMICKS hits the leads target.
  • Be the owner of the Prospect to Lead process at LUMICKS, driving lead management across the company.

What about my skills & competencies?

  • Bachelor or Masters in life science or marketing-related discipline.
  • 5+ years practical experience in a marketing position with a strong focus on digital marketing.
  • Experience of the marketing planning process.
  • 2+ years’ experience in life science or biotech industry.
  • Demonstrated experience creating and executing digital marketing campaigns.
  • Exceptional knowledge of digital marketing best practices, concepts and tools including marketing automation.
  • Excellent presentation, written and verbal communication skills.
  • Strong project management and performance management skills.
  • Experience and ability to capture and leverage emerging digital marketing technologies.
  • Proven ability to collaborate effectively with key stakeholders and business partners while working in cross functional teams.
  • Excellent interpersonal, communication and learning and development skills with all levels of company personnel to facilitate information flow and decision making.
  • Excellent conceptual problem-solving skills; demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, build team consensus and manage execution.
  • Hands-on experience with Salesforce, Pardot, Google Analytics and re-targeting, LinkedIn Campaign Manager, Twitter Ads.
  • Experience with website management is considered a plus.

About LUMICKS

LUMICKS has come to market as the supplier of instruments for dynamic single-molecule and cell avidity research – a rapidly evolving niche in the fundamental biology research field. Our high-performance instruments allow for the investigation into the fundamental cause of disease and potential for drug optimization. With our tools researchers can visualize and quantify the interactions between proteins and DNA in real-time and perform high-throughput screening of molecular and cell-cell interactions using sound waves.

We offer the chance to be part of an important mission: To improve human health by unlocking dynamic single-molecule and cell avidity analysis. With an ever-increasing adoption of our technologies by leading institutes and biotech’s from all over the world, including UC Berkeley, Max-Planck, Rockefeller University and Takeda Pharmaceuticals, LUMICKS is now expanding its team.

Why Join?

Autonomy, ownership & responsibility

Be the leader of your own projects, and own them like no other. Whether you’re developing software or business, you are responsible for your work and the direction it goes.

Growth opportunities

With new positions opening up weekly and the company still growing exponentially, there are lots of opportunities to broaden your skill set.

Flat organization & open culture

At LUMICKS engagement is key. We try to align everyone on our dreams and strategies to unlock single-molecule and single-cell research.

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