Careers

Product Marketing Director

Full-time position

Introduction

Dynamic-Single-Molecule Products

The Product Marketing Director – Dynamic Single-Molecule (DSM) will be working at the core of the DSM Business Unit. You will be a part of the BU leadership team and play a crucial role in defining and executing the strategy and driving business growth. You will help LUMICKS to drive growth both in existing and new market segments by successfully defining and executing go to market strategies. You understand the academic biology market very well and have (the ability to build) a network with Key Opinion Leaders,

You are familiar with all aspects of (product) marketing in a high-tech environment and are an expert in creating value propositions and translating those into relevant and compelling marketing contents and messaging for all stages of the customer journey. This messaging framework is essential to lead our breakthrough into the wider biology market. You will work closely together with all relevant departments across LUMICKS, such as marketing, sales, applications and operations.

Location: Amsterdam, The Netherlands

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What are my tasks & responsibilities?

  • Be a key contributor in the BU’s strategy process by segmenting, sizing and prioritizing the various market segments;
  • Translate the BU strategy plan into concrete marketing and go-to-market tactics;
  • Drive the execution of the go-to-market tactics and work closely together with marketing to secure successful execution of the marketing plans;
  • Own, create and maintain all aspects of the ‘Sales Toolkit’ (why-buy presentations, price calculator, quotation, etc.), including training of the sales and application departments;
  • Create value propositions and translate those into relevant messaging and marketing materials. Create contents for all stages of the customer journey;
  • Closely monitor the dynamics of all stages of the commercial funnel and act timely to ensure commercial success;
  • Be responsible for the success of new product launches (‘New Product Introduction’);
  • Build a network with Key Opinion Leaders in the biology market (structural-/cell-/biochemistry);
  • Work with product management and R&D to make sure customer insights/requirements are translated into relevant innovation projects.

What about my skills & competencies?

  • Solid understanding of the life science equipment market;
  • At least 6 years of experience in product marketing /management in a high-tech environment;
  • Significant experience with market analysis, segmentation, product positioning, go-to-market strategies, new-product introductions, messaging, value propositions, competitive analysis for high-tech products;
  • Experience with state-of-the-art marketing methods (inbound / omni-channel) and understand all aspects of customer journeys;
  • Proven track-record of growing high-tech business on a global level;
  • Knowledge of single molecule techniques is a plus;
  • Intimate knowledge of the academic biology field (structural-/cell-/biochemistry);
  • A ‘can-do’ mentality combined with a high level of grit;
  • Excellent English (written and verbal) communication and presentation skills;
  • A team player who is able to motivate and align stakeholders on all levels in the organization, including C-level;
  • Ability lead and grow a team of professionals;
  • Minimum MSc, preferably in Biology (structural-/cell-/biochemistry);
  • A business education is a plus;
  • Traveling internationally for up 10% of the time.

About LUMICKS

LUMICKS has come to market as the supplier of instruments for dynamic single-molecule and cell avidity research – a rapidly evolving niche in the fundamental biology research field. Our high-performance instruments allow for the investigation into the fundamental cause of disease and potential for drug optimization. With our tools researchers can visualize and quantify the interactions between proteins and DNA in real-time, and perform high-throughput screening of molecular and cell-cell interactions using sound waves.

We offer the chance to be part of an important mission: To improve human health by unlocking dynamic single-molecule and cell avidity analysis. With an ever-increasing adoption of our technologies by leading institutes and biotech’s from all over the world, including UC Berkeley, Max-Planck, Rockefeller University and Takeda Pharmaceuticals, LUMICKS is now expanding its team.

Why Join?

Autonomy, ownership & responsibility

Be the leader of your own projects, and own them like no other. Whether you’re developing software or business, you are responsible for your work and the direction it goes.

Growth opportunities

With new positions opening up weekly and the company still growing exponentially, there are lots of opportunities to broaden your skill set.

Flat organization & open culture

At LUMICKS engagement is key. We try to align everyone on our dreams and strategies to unlock single-molecule and single-cell research.

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